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Reading this is not going to be good for my faith in humanity, is it. Let’s see…
- make them think everyone else is doing it
- bribe them
- get their cult leader to tell them to do it
- persuade them that it’s good for “the economy”
With these techniques in mind, you may be able to persuade people to take bold actions such as sharing a video, initiating a conversation, or signing up for a newsletter.
Most people are motivated to take climate action when they themselves are burning up to death. I’d love for my cynicism to be proven wrong.
We literally are, and they are not.
Nothing will. If it did we’d have done it already.
DANIEL KAHNEMAN is not hopeful. “I am very sorry,” he told me, “but I am deeply pessimistic. I really see no path to success on climate change.”
Being too late to actually do anything about it.
