Pauline Hanson’s highly publicised meetings with controversial far-right figures in the UK will drive international eyeballs to her content and continue building the global brand – and that’s by design, far-right experts say…

“A big part of One Nation’s success is that the media consistently, since 1996, have provided her [Hanson] and her party with disproportionate media coverage on platforms relative to their electoral footprint.

“[Now they’re] attaining publicity, but also creating their own content so they’re able to connect with supporters and disseminate their message without the interference or mediation of journalists.”

Jordan McSwiney, an expert in far-right politics at the University of Canberra, said he would have once urged media not to cover One Nation’s stunts but with her rise in popularity, “the horse has bolted”.

McSwiney said the best approach politicians and mainstream media could take was to focus on explaining who these figures are behind the scenes.

  • eureka@aussie.zone
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    3 months ago

    It’s sad to see some of these replies are missing the point of the article.

    “[Now they’re] attaining publicity, but also creating their own content so they’re able to connect with supporters and disseminate their message without the interference or mediation of journalists.”

    Exactly, and if they’re able to alienate their followers from ‘Mainstream Media’ (scare quotes intentional), then they can essentially form an information bubble and present messages which will be essentially left unchallenged. They can probably publish anything they want so long as it’s legal. And that’s when the cult-like effects really launch into frame.