Exactly this! I worked for a plumbing company years ago and my old boss told us that businesses pay for their high ratings. Like your company can have a decent rating but if you pay $10k, BBB will list it as a much higher or perfect rating.
Like you said, it’s Yelp for old farts - except those farts pay for high ratings. It’s also pretend power for the consumer, I’ve been threatened with a BBB report at nearly every customer service job I’ve had. It’s just something old people yell about when they don’t get their way, and since learning about how it really works those threats were met with a ‘go on then’ smile.
Yelp filters bad reviews like it’s no one’s business too. They make your business review higher, then threaten to remove it if you don’t continue to pay for the upkeep.
Bbb is just yelp for old farts. Same business plan of threatening business with shitty reviews if you don’t pay for their protection plan.
Exactly this! I worked for a plumbing company years ago and my old boss told us that businesses pay for their high ratings. Like your company can have a decent rating but if you pay $10k, BBB will list it as a much higher or perfect rating.
Like you said, it’s Yelp for old farts - except those farts pay for high ratings. It’s also pretend power for the consumer, I’ve been threatened with a BBB report at nearly every customer service job I’ve had. It’s just something old people yell about when they don’t get their way, and since learning about how it really works those threats were met with a ‘go on then’ smile.
Yelp filters bad reviews like it’s no one’s business too. They make your business review higher, then threaten to remove it if you don’t continue to pay for the upkeep.