It’s thought to be a misunderstanding between French speakers and German surnames. Francophones presumed it was a trade suffix the way in English someone who bakes is a baker. English is a salad of confusion between these two.
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hedgehogging_the_bed@lemmy.worldto
Lord of the memes@midwest.social•Balin's FollyEnglish
0·2 years agoIt’s en-shititfication because the en- prefix means (among other things) to “cause to be”
So as long as they are making it worse, they are enshitifying it.

Oh there it is! Adam Conover talked about this, Rebecca Watson and others tore him up about it, and he issued a long-ass apology video for even giving them exposure. I was hoping to never hear about them again…
Rebecca Watson (Skepchick): “Adam Conover Ruins His Own Reputation” https://www.youtube.com/watch?v=USHCZCNjkgI
Adam Conover: “Why I Became a Crypto Shill” https://youtu.be/eDsSg-Xm1ms