In the past the marketers were likely convinced that EV drivers wanted something different, that looked different, that everyone would see as different, that would stick out. Because why else would you possibly want an EV?!? It’s obviously because you want to stick out. It’s called product differentiation and the product developers are all over it. Nowadays it’s also like that but along a different wave, now you have to differentiate with more screens! More gadgets! Have to differentiate from normal cars or why else would anyone buy from us instead of them! It’s funny one business podcast I listen to says of Tesla “they haven’t updated it in years! It feels old! It’s a failure!” They feel the need to one up every time and differentiate and now we can’t just buy a normal car.