It was crazy that Apple ever got rid of that even in the sense of space savings. Walking into a university lecture hall and seeing a wall of glowing Apple logos was pretty amazing advertising.
The new MacBook Pro features a “PROLED XDR Display.” OLED displays illuminate individual pixels without a separate backlight, so the new model requires a different approach to lighting the logo.
Hopefully that means it can be turned off.
Removed by mod
Goes with the $2k phone.
They should make the logo its own display. Give the user the ability to change the color, or run a “screen saver” effect on it.
This! Back when the black MacBook first came out, I wanted to find a translucent sticker of the old rainbow logo to stick over the Apple. Would have gone hard on that black case. If this were a screen, that would be easy. Could even put the original Isaac Newton logo on there!
In public, I was embarrassed to have the illuminated logo on my old Apple laptop. I was relieved when it was retired.
You should try not to care what people think of you and just enjoy the things you want to.
Imagine you’re in a café, and someone has an illuminated Nike logo pointed away from themselves, but towards everyone else - because they like Nike. That is next-level consumerism and inherently embarrassing.
- Don’t buy items you’re too embarrassed to be seen using
- Masking tape, duct tape, stickers, an opaque case - you can cover it up
I, too, can state the obvious. You’re missing the point.
But what if you enjoy understated design
Now make it upside down.
Why?
So I can be like Carrie Bradshaw!

(The old Powerbook G3s used to have their logos upside down.)
Ah, a man of culture
Is it 60hz?
Adaptive ProMotion from 10Hz to 120Hz.








