Gaslighting. If he says it enough, he hopes we disconnect with reality and believe him.
Thanks for making that a direct file to a video.
Let’s just pretend Starbucks coffee didn’t taste like cheap, crusty asshole for a second… Fuck you, Brian!
I think most of their “coffees” are caramel flavored milks
It’s crazy how they can make their coffee taste like they simultaneously undercooked and also burned their coffee beans.
The interviewer’s inability to hide his reaction is priceless
I hate this trend of putting shit at the beginning that I then have to hear again less than 10 seconds later. Like I get it’s for grabbing you but the second I start hearing the same thing again I immediately close the video.
It matters a lot more on platforms like TikTok, where there’s no title, no thumbnail, all you have is the first two seconds of the video before someone swipes away
So, the problem isn’t the video, but the fact that places like tiktok exist. Even worse is that they’re spreading
But how much is the avocado toast? A low toast cost would offset a high coffee price.
Wow that guy doesn’t even look human. No wonder he had no issue mandating all employees return to the office while he flew a private jet from California to Seattle every day.
Its also hilarious he has that ear piece in his ear so that his PR team can feed the machine the ‘correct’ focus-grouped response to every question.
I’m pretty sure the earpiece is so he can hear the interviewer.
Makes sense. I was assuming he was sitting in his quiet office and using the laptop speakers but I suppose that would create feedback for the microphones
He’s the same piece of shit that fired all the corporate Chipotle employees in Denver to move their headquarters to Newport Beach, because that’s where his house is.
He doesn’t even look to the camera. He’s looking to some script that is behind.
Has this man even been inside a Starbucks recently? They used to be loungy places people could chill, now they’re all bland, sparsely decorated, dirty, and uninviting. There is absolutely nothing premium about Starbucks, it’s basically a fast-food chain. Once again demonstrating how far removed CEOs are from reality
I remember 90’s era Starbucks and a bunch were still pretty grungy corners of strip malls. But the point was they were still coffeeshops, despite being a chain that went corporate.
Now they’re glorified coffee stands with real estate baggage and little sandwiches. And zero of that ‘third place’ shit they used to dominate the market.
Look at the clip without sound. It’s like a rubber doll, no emotions what so ever.
Came here to say this. What ‘premium’ experience is he talking about?
Something tells me that the only Starbucks he actually has used recently is likely a very high-end version for the C titles in HQ, meters away from his office and for employee use only.
They’re calling it an experience becuase consumers are indicating they are willing to pay for experiences while pulling back spending on daily expenses.
Consumers mean concerts and vacations and this douche knows he isn’t actually offering an experience so he does the mind trick where he says the term over and over to associate in the consumers mind the idea that drive thru coffee is an experience.
Absolutely. It was a clear attempt at adding ‘perceived value’ by using the word ‘experience’ so many times. He knows what type of consumer he’s speaking to.
These interviews are really just PR opportunities for guys like this (in their perception).
The interviewer should have pushed back and asked what made it premium.
Aren’t they all just like this? /s
https://www.starbucksreserve.com/locations/chicago-roastery
I was able to walk through that premium experience for free. I’m not sufficiently bougie to appreciate investor grade coffee, tho.
He’s talking about the Starbucks experience he has. Headquarters will always be the perfect Starbucks, and if he goes to a real shop, it’ll be a newly opened one with a new special item. He doesn’t go to the actual shops people probably associate with Starbucks.
I’m happy to drink a $2 coffee from the gas station (probably a half gallon of it 🙂) and set the remaining $7 aside. Then again, I only get drip coffee and not any of the milkshake-y stuff Starbucks specializes in.
Fast food is expensive too. And it’s hurting their sales, and they can’t figure out that they need to slice profits, not the product.
The profit is the product
Hey buddy, those yachts aren’t gonna buy themselves. What do you expect them to do, live on less?
Burger King is just inedible now. And by that I mean twice now I’ve eaten there, and then within an hour my stomach upset. Then followed by 12 hours of what can only be described as “VIOLENT DIARRHEA”. Yes, all caps, because thats the urgancy that situation called for.
Two different locations too. Plus the first time I went with a friend, and she got it too. The first time I chalked it off to being that particular location. Then, nearly 8 months later, different location, different city. Same result.
After that, Burger King is officially just as banned from my diet as taco bell is. Inedible.
Inedible Now? Your same experience was mine over 15 years ago. I was getting stomach pains and shitting really bad every single time I had BK. He’ll even towards the end I couldn’t even swallow a fry. I had started switching to onion rings cause the fries left a wax taste in my mouth after.
I haven’t had BK since then. 2010 ish. I ended up dropping all fast food after Covid cause the prices just don’t match up with quality anymore.
I heard a single combo meal at McDonalds clocks in near $20 these days. Fuck that noise. Not for a thin, dry “meat” patty that gets microwaved and then thrown between a pair of bread slices. No sir. No thanks. I rather spend that $20 on take out from a real restaurant.
Chipotle is still the king of food poisoning. They have a proven track record in toilet-related war crimes going back many years. Guess I’m adding BK to my no-go list now too.
Whereas I’ve never had food poisoning in the 10ish times I’ve eaten at Chipotle, Cici’s pizza is 3 for 3 for violence out both ends for me. The third time I was practically fooled into it, but I’d rather just starve next time (there won’t be one).
It doesn’t help when a good chunk of their customer base still goes on a regular basis. I often see long lines at drive thrus in my area despite combos costing $10+.
When I want to lounge at a café, I’m expecting a warm, inviting interior, some plants, bookish decor, smooth jazz, hip staff, and a coffee that could only be produced by coffee geeks with attention to detail at every step of the process…
You walk into a starbucks today, everything is cold and industrial, they’ve got pop music blaring on the radio, and the staff all look miserable. Oh, and the coffee sucks.
Why should he go to a place for the rabble?
Buck Starfucks!! Upstate NY here. Stewart’s 4ever, bitches!!
Never mind the coffee. I’m not a coffee drinker. But their hot chocolate sucks too. If you’re a cafe type store can can’t get hot chocolate right…
Same logic for using drugs.
“I can’t afford anything actually nice but I do have 20 bucks.”
Honestly there is a lot more value in a 20 sack though.
Wake me up when we drone this guy
a great moment with a barista.
Hahaha. Good one. Literally a great reason to buy independent.
He can try to defend it, doesn’t mean I’m paying for it. I could buy a civet to shit in my cup for $9!
ITT: people saying they still won’t go to Starbucks as if this CEO gives a shit
OK, don’t go. You didn’t go before you’re not going now. Nothing has changed.
Hm… Well, I for one did go to Starbucks. A LOT. For 20 years of my life. And I’m done with them.
Now I’m not going to pretend that the CEO cares at all about me. I’m also not going to pretend that their coffee was bad or that things are going to change because I don’t buy their product or that I’m some great moralist for quitting Starbucks. I just don’t like Brian Niccol and I don’t want him to have any fraction of my money. Dude’s a piece of work and the market of other options for coffee is more saturated than the caffeine content of my bloodstream.
You are 1 of 3 people I see in this 50+ comment thread saying you were going to Starbucks prior to this statement. The rest of the thread is the type that says movies are dead because theaters charge too much for candy, as if they’re forced to buy candy to watch a movie.
Yeah, and I mean Starbucks used to be a staple for me; I’m not gonna deny that. Back when the original customer loyalty/gold card program existed, the entire chain was setup to be a daily experience, not a premium experience, and I was there daily. Plus, I swear I remember the coffee tasting better back then. But the movies aren’t dead because of candy sales and Starbucks won’t die for adapting their business model to the times. I suppose I’ve just been around long enough to mourn how things used to be.
Yes, and I appreciate that you have relevant input. I didn’t like Starbucks coffee all that much before, but I figured that’s just the flavor they choose. I guess that’s the charred flavor. I don’t choose it, but if it’s the only feasible option, I hope they have cold brew because while also unique, it tastes fine.
I’m just tired of the boring rhetoric on display here about how it’s “not real coffee” and “everything is a dairy sugar hijink”. No one is being forced to buy a triple whip frappe soy milk unicorn latte. It has 4 shots of espresso. The market continues to buy it. Plus, I swear, there’s a constant underlying masculinity thing berating women for buying what they want.
Side note, for movie theaters and mourning what’s lost. I enjoyed the drop in crowd size at first in the post-covid slump, but damn, I miss the parasocial community feeling. The buzz as everyone walks up, the chatter as everyone leaves. Plus, I know dwindling crowd size means dwindling theater options and amenities.
